INNTAKE
Hotel brand representation

Brands built to attract.

We take Sonesta, Banyan Tree and Hard Rock to market across the Americas, and bring Piana Sleep and DiLeonardo to the owners and developers who build hotels.

See the brands
For owners, developers and brand companies across the Americas.
40years in hospitality
1,500+hotels, casinos, resorts and residences
$860M+enterprise value generated
5brands and partners we represent
Representation

The brands we take to market.

Exclusive development mandates for three hotel companies. We bring the owners, the sites and the pipeline, and see each deal through to a signed agreement.

Caribbean & Latin America

Sonesta

Exclusive development mandate for new builds and conversions across the region, from The James and Royal Sonesta to Classico, MOD and Simply Suites.

Mandate
Exclusive development
Territory
Caribbean and Latin America
Brands
Royal Sonesta, The James, Classico, MOD, Sonesta Select, ES Suites, Simply Suites
Browse 9 more
The Americas

Banyan Tree

Exclusive development mandate for the Banyan Group portfolio, including branded residences and the U.S. franchise launch.

Mandate
Exclusive development
Territory
The Americas
Brands
Banyan Tree, Veya, Escape, Angsana, Garrya, Cassia, Dhawa, Folio, HOMM
Browse 15 more
The Americas

Hard Rock

Hotel and branded residence development, from feasibility through signed agreement, for Hard Rock, Reverb by Hard Rock and Unity.

Role
Development representation
Territory
The Americas
Brands
Hard Rock Hotels, Reverb by Hard Rock, Unity
Browse 3 more
Hospitality partners

What goes inside the building.

Two partners we bring to hotel owners and developers: the bed every guest sleeps in, and the design team that shapes every room around it.

Hospitality sleep systems

Piana Sleep

Hotel mattresses from Piana, the oldest Italian family in textiles, with more than 440 years of innovation behind them. Its V/Smart fiber replaces traditional foam: breathable, non-toxic and lower in CO2, with a take-back promise that keeps every mattress out of landfill.

Role
Hospitality representation
For
Hotels, resorts and branded residences
Made
Assembled by hand in the USA, fully recyclable at end of life
pianasleep.com
Hospitality interior design

DiLeonardo

A full-service interior architecture firm that has designed hotels, resorts, restaurants and spas for the world's leading brands for more than 50 years, delivered on schedule and on budget.

Role
Business development
Track record
3,167 projects and 59,263 guest rooms in 60+ countries
Recognition
NEWH TopID Firm, 2019 and 2020
Cover of Brands Built to Attract by Marco Roca and Marco Roca Jr.
The book

Brands Built to Attract

The Strategic Advantage of Creating Brands That Connect Retail, Lifestyle and Hospitality

Written by Marco Roca, Sr. and Marco Roca, Jr., the book is the thinking behind Inntake: why a guest chooses one place over another, and what it takes for a brand to earn that choice and keep it.

Hotels do not compete on beds. They compete on choice.
Visit brandsbuilttoattract.comSee how we apply it
Presentation library

Every deck, ready to read.

Select any cover to open it here. No download or request needed.

The practice

Four ways we work with a brand.

Each draws on the same experience: we have sat in the chief development chair at the companies our clients compete with.

i.

Brand creation

Concept, positioning, name, identity and prototype for new hotel brands, built to hold up in a franchise sales room as well as in the lobby.

ii.

Representation

Exclusive development mandates for established brands entering new regions. We bring the deals, the owners and the pipeline.

iii.

Licensing

Lifestyle and consumer names translated into hotel concepts, with the deal structure and pro forma that make them financeable.

iv.

Growth advisory

Feasibility, market positioning and brand selection for owners deciding what to build and which flag to put on it.

Branding capabilities

Brands people choose. Places they return to.

Our branding system is grounded in Brands Built to Attract, the book behind Inntake. The brochure shows how we apply it to hospitality, lifestyle, sports, wellness and entertainment brands, from the first opportunity to the guest experience and growth.

Brands built

Brands we have built and helped shape.

Created

Caesars Republic

Created as President and Global Chief Development Officer at Caesars Entertainment.

Created

Reverb by Hard Rock

Created as EVP and Chief Development Officer at Hard Rock International.

Brand team

Wyndham Garden

Member of the Wyndham Garden brand team at Wyndham.

VIBE consulting

A guest remembers how a hotel felt.

VIBE is our method for designing that feeling on purpose. Every brand we touch is worked through four senses before a single room is drawn.

S

Sound

Music programming, acoustic zoning and the sonic signature that greets a guest at the door.

S

Sight

Identity, interiors and the visual cues that make the brand recognizable from the street.

S

Scent

A signature scent and the way it moves from arrival to room to restaurant.

R

Ritual

The repeatable moments guests talk about afterward: arrival, turndown, the last night.

In the studio

Soundscape Hotels & Resorts

Our own brand, built from the first line of the concept to a full identity using the VIBE method. Soundscape is the proof of how we work, and it is available to the right development partner.

Founders

A father and son practice.

Marco Roca, Sr.

Co-Founder, Managing Partner

Forty years in hospitality development. Former EVP and Chief Development Officer at Hard Rock International and President and Global CDO at Caesars Entertainment, with earlier roles at Wyndham and Starwood. Chairs the FIU Real Estate and Hospitality Advisory Board.

Marco Roca, Jr.

Co-Founder, Managing Partner

Co-founded the firm in 2019 and leads brand strategy and deal execution. Co-author, with his father, of Brands Built to Attract.

Contact

Have a brand, a site
or an idea?

Or send us a note